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‘Embrace the chaos’: a history of Uber’s rapid expansion and fall from favour

The firm was one of the pioneers of the gig economy model but its operations soon caused a global furore

As Uber expanded around the world at breakneck speed under the leadership of Travis Kalanick, an executive in its fledgling Indian business sent a message to colleagues that captured the company’s rogue spirit.

“Embrace the chaos. It means you’re doing something meaningful.”

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from The Guardian https://ift.tt/YTHmlKd

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