Skip to main content

‘I can see change spreading’: why male grooming is booming

Luxury brands and celebrities are launching male-focused makeup and skincare ranges, with sales up 77% year on year

Michael has been getting manicures and pedicures for the last 15 years, ever since he and his wife began attending goth club nights in his southern state of the US.

The number of treatments Michael indulges in has increased ever since: two-and-a-half years ago, the 65-year-old former forecast analyst escalated to regular full-body waxes. Now he gets “waxed from fingers to toes, and everything in between, every six weeks”, he said.

Continue reading...

from The Guardian https://ift.tt/YN3ynLe
Labels:

Comments

Post a Comment

Popular posts from this blog

The Guardian view on Covid-19, five years on: lessons still to be learned | Editorial

Though many would rather forget the pandemic, we are living with its consequences. Are we any better prepared for the next one? “When asked what was the biggest disaster of the twentieth century, almost nobody answers the Spanish flu,” notes Laura Spinney in her book Pale Rider, of an event that killed as many as one in 20 of the global population. “There is no cenotaph, no monument in London, Moscow or Washington DC.” Most of us will better understand that absence after Covid-19 , which was declared a pandemic by the World Health Organization five years ago this week. Some cannot put those events behind them: most obviously, many of those bereaved by the 7 million deaths worldwide (not including those indirectly caused by the pandemic ), and the significant numbers still living with long Covid . Others want to forget the loss of loved ones, the months of isolation and the costs to businesses, families and mental health. Do you have an opinion on the issues raised in this article? I...
Post a Comment
Read more