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‘I can see change spreading’: why male grooming is booming

Luxury brands and celebrities are launching male-focused makeup and skincare ranges, with sales up 77% year on year

Michael has been getting manicures and pedicures for the last 15 years, ever since he and his wife began attending goth club nights in his southern state of the US.

The number of treatments Michael indulges in has increased ever since: two-and-a-half years ago, the 65-year-old former forecast analyst escalated to regular full-body waxes. Now he gets “waxed from fingers to toes, and everything in between, every six weeks”, he said.

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from The Guardian https://ift.tt/YN3ynLe
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