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Therapy-speak and 80s hairstyles: will Harris’s Brené Brown sit-down swing white female voters?

The Democrat’s cozy chat with the vulnerability expert was largely apolitical – which could play well with a key demographic

In the quest to win over white female voters – 53% of whom showed up for Donald Trump in 2020 – Kamala Harris made her case on a podcast hosted by one of their beloved avatars, the vulnerability researcher Brené Brown. The episode, released on Monday, was a mostly fluffy discussion about leadership, trauma and the notion of voting as agency in an uncontrollable news cycle.

Brown, a University of Houston professor and bestselling author who has spent two decades studying social sciences, became an overnight celebrity after giving a 2010 Ted Talk called “the power of vulnerability”. One could argue the talk, which birthed Brown’s Oprah-approved speaking empire, also spawned our culture’s current obsession with therapy-speak.

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