Terrestrial TV proves it is unbeatable on the big occasions as BBC One and ITV1 both deliver bumper four-hour coverage
As Spain took on England at Berlin Olympiastadion, an equally tense battle was being fought in the UK’s TV studios as both BBC One and ITV1 aired live coverage. With a combined 30 million people expected to tune in, this clash was high-stakes: who would be bringing the broadcast bragging rights home?
Both channels spread the match across four-plus hours of primetime, infuriating Countryfile devotees in the process. Both began their breathless buildup 90 minutes before kick-off. Armchair fans merely needed to decide in whose company they would rather spend a nerve-jangling night.
Continue reading...from The Guardian https://ift.tt/aAtquFH
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